Topics – Fundraising | Technologies – FileMaker
Personalized Communication: To Enhance Fundraising Activities with FileMaker
Each year, the Théâtre de la Ligue Nationale d'Improvisation (LNI) (French for "National Improvisation League Theatre"), founded in Montreal in 1977, organizes a benefit to raise funds for the development of new projects and to consolidate its regular activities. To achieve his financial targets, the event organizer turned to a FileMaker solution that allowed him to take the art of solicitation to a whole new level, personalized communication.
© HUGHES hughes
Solicitation... More than Improvisation
For non-profit organizations like the LNI Theatre, fundraisers are often essential to their development. To achieve set goals, several key ingredients are needed like a good network of contacts, excellent solicitors, and above all, efficient and centralized management of all the steps surrounding the fundraiser.
This is where the Direct Impact team steals the show and inspires with the new solution’s objective! The mandate: to set up a FileMaker solution allowing the fundraiser organizer to orchestrate the solicitation efforts of administrators and other solicitors and to optimize communications with donors in order to increase revenue.
The data management system developed by Direct Impact allows the LNI to increase their efficiency through the various features of the solution:
- List of former, current and potential donors: Each donor has an information record which lists a wealth of useful information, including their contribution history.
- Reports: The solution can generate different reports to track the evolution of donations and ticket sales by different solicitors and/or to monitor accounting.
- Several forms and other documents are also created by the FileMaker system including tax receipts, payment forms, etc.
A Winning Communication
Rallying people to a cause and convincing them to contribute to its development requires tact and persuasion. A close relationship with donors can greatly enhance the chances of securing their commitment. Thanks to a privileged tie with their contacts, the LNI team succeeds every year in meeting their financial targets. The custom FileMaker solution developed by Direct Impact perfectly meets this strategy by allowing users to easily and efficiently personalize their communications.
The fundraising campaign, surrounding the organization of the benefit, stages several actors including members of the honorary committee, administrators and several other solicitors. To coordinate communications at all stages, from solicitation to recognition, the event coordinator can rely on the varied features of the FileMaker system. He is able to maintain the personalization of communications, regardless of the recipient, and thus maximize the chances of a successful fundraising campaign.
© HUGHES hughes
Get 3hrs free business consulting.
Call us now 1 888-558-0005 or email us here firstname.lastname@example.org.
École de l’innovation citoyenne (EIC)
Building on Usability and Simplicity to Realize Your Website in Record Time
Discover a FileMaker Solution managing all production cycles for a manufacturing company
Studio de musique ancienne de Montréal
A Range of Modern Benefits for the Studio de musique ancienne de Montréal
Les Consultants en Réadaptation du Québec (CRQ)
Optimize Efficiency and Profitability with FileMaker